The Science of Memes and the Art of Relevance - Industry Day 2025

Duration: 29:24

What do an etymology expert and an engineering creator have in common? Memes. In this surprising and fun session, Etymology Nerd Adam Aleksic and Patrick Lacey from Tier Zoo explore how meme culture powers both virality and connection. From shifting language to unexpected content formats, they’ll explore what it really takes to stay relevant—and respected—online. You’ll learn how to spot high-potential trends early, apply meme logic to serious content, and use humor to build lasting audience engagement.